Community & Collaborations

Communities and Collaboration

The RGG ecosystem depends on collaboration among creators, communities, businesses, and crypto projects. Each participant contributes to and benefits from a shared, decentralized economy powered by the Decentralized Ad System. This framework is divided into four phases, each offering distinct opportunities for collaboration and real-world impact.

Phase 1: Gamified Ad Platform (Web) with Referral Programs

The first phase of the RGG Ad System is designed to give streamers, influencers, and creators direct control over how campaigns grow. Instead of just hosting missions on the RGG website, referral programs let creators become distribution leaders. By inviting their audiences into ad-driven missions, streamers can significantly expand the reach of campaigns.

Each creator receives a unique referral link tied to their wallet, enabling them to track the number of users who join through their influence. Whenever their community participates in a campaign, the creator not only earns a share of the revenue but also positions themselves as a growth partner for advertisers. This setup changes traditional influencer marketing—where creators often get a one-time payout into a steady and measurable revenue stream.

Competitors like Brave (through its BAT model) reward individual users for watching ads. However, RGG enhances this approach by enabling entire communities to participate, with creators serving as the main drivers. This boosts engagement and creates a network effect, as the more streamers promote their content, the more their audiences join, leading to a larger ecosystem.

Phase 2: Telegram Mini-Games & Apps

Collaboration in Action: Crypto projects and creators use mini-apps and bots on Telegram to launch viral campaigns. These tools help campaigns reach users across channels and groups, enabling smooth monetization.

• Example: A crypto project releases a Telegram bot that encourages users to play a quick game or quiz to earn RGG rewards and learn about the project.

Reach Potential: Telegram now has 1 billion monthly active users and approximately 450 million daily active users. Using this platform enables RGG to access large, crypto-focused communities with high engagement.

Phase 3: Game Server Plug-ins

Collaboration in Action: Server owners of games like Minecraft, GTA V, and Roblox install RGG plug-ins to embed campaign missions directly into gameplay. Players participate through in-game tasks or quests, earning tokens while naturally playing.

• Example: A gaming brand promotes its new product through an in-game mission that rewards players for discovering memorable landmarks or completing quests.

Reach Potential: Minecraft alone has over 1.9 million daily active players and 32 million monthly active users. Even the largest server networks, such as Hypixel, have hosted over 150,000 concurrent players during peak times. This reveals a vast, underutilized audience that RGG can effectively connect with.

Phase 4: Web2 Embed (Iframe) and the Global Reach of Web2

The final phase involves the RGG Ad System expanding beyond Web3 and gaming into the vast reach of Web2. By providing a simple iframe embed, any website, from a small community blog to a major media outlet, can host gamified ad campaigns.

This feature has almost unlimited potential reach because the Web2 world still dominates online traffic. For comparison:

• More than 5 billion people worldwide use the internet every day, with most engaging with traditional Web2 platforms.

• Competitors like Google Ads and Facebook Ads reach billions of daily users, but take almost all the value for themselves.

• RGG changes this by allowing any site owner to earn directly, while also rewarding their audience, forming a transparent value chain that traditional Web2 ad systems can't match.

With B2B partnerships, media outlets, forums, and even e-commerce platforms can integrate RGG’s ad engine. Imagine a news site embedding campaigns that reward readers for engaging with sponsored stories or an e-commerce platform offering RGG tokens for product reviews. Each new partner expands RGG’s footprint, making the potential reach of this phase virtually endless.

Why It Matters

By navigating these four phases, the RGG ecosystem enables creators, businesses, and crypto projects to collaborate and grow together.

• Creators boost engagement and earnings.

• Businesses achieve measurable brand exposure.

• Communities earn and participate in experiences they choose

This model transforms advertising into a collaborative effort where creators, fans, and partners co-create value in a transparent and decentralized manner.