The Decentralized Ad System

The Decentralized Ad System

The RGG Decentralized Ad System is a versatile tool designed to help businesses, streamers, content creators, and communities promote their messages or products. Our goal is to break down traditional gatekeeping barriers and give control directly to those who produce and engage.

Instead of centralized platforms capturing the value, the RGG system changes advertising into an interactive, mission-based experience. Advertisers connect with real users through engagement, creators manage and profit from their campaigns, and audiences receive real value for their participation.

The result is simple yet powerful: ads turn into collaboration rather than manipulation, creating an ecosystem where growth, culture, and rewards are shared among all participants.

For Creators

Creators use the RGG Ad System to design and run their campaigns. Instead of chasing algorithms or relying on platforms, they generate revenue directly by engaging their communities. Every interaction, whether completing a mission, joining a campaign, or sharing content, creates value that benefits both the creator and their audience. This gives creators full control over their economy and a sustainable way to grow.

Example: A popular streamer launches a campaign linked to a new gaming headset. Instead of displaying a static banner, they create an in-stream mission where viewers can participate in a branded quest. By completing actions like watching a highlight video or answering trivia questions, the community earns RGG tokens, while the streamer gains a share of all campaign revenue.

For Advertisers and Businesses

Brands connect directly with engaged communities through mission-driven campaigns. Instead of paying for impressions or meaningless clicks, advertisers receive verifiable, on-chain actions from genuine users. Campaigns can be gamified, customized, and embedded into streams, games, or apps, ensuring authentic brand exposure while reducing waste.

Example: A crypto project launches a campaign to promote a new token listing. Instead of spending money on centralized ads, they run missions on the RGG Ad System. Participants join a Telegram bot, watch an explainer video, and follow the project’s X account to earn RGG rewards. All actions are tracked on-chain, providing the project with real user growth and measurable results.

For Communities and Audiences

Viewers and players are no longer passive consumers. They actively choose the campaigns they want to engage with and are rewarded for their participation. Whether joining missions, exploring gamified challenges, or supporting their favorite creator’s campaign, communities gain real value while strengthening their connection with their leaders.

Example: A gaming brand launches a campaign for its upcoming esports event. Fans who participate in missions such as sharing trailers, joining Discord discussions, or predicting match outcomes earn RGG tokens. Simultaneously, they gain exclusive access to event perks, boosting excitement and fostering a stronger connection between the brand and its audience.

Core Features of the RGG Decentralized Ad System

1. Gamified Ad Platform (Web)

The foundation of the RGG Ad System is built on the official RGG website, where users can participate in gamified ad-based missions. These missions replace passive banners and algorithm-driven placements with interactive campaigns that users actively select. A mission might involve watching a video, exploring brand content, or completing a simple task, with rewards distributed through a drip-based earning system. Content creators benefit directly by referring their communities and earning a share of all ad revenue generated through their audience. This ensures that creators are not just entertainers but also economic leaders of their communities, supported by a transparent and rewarding system.

2. Telegram Mini-Games & Apps

The RGG Ad System expands into Telegram, one of the most influential hubs for Web3 communities. Through bots, mini-games, and decentralized apps, creators can run campaigns for their followers within platforms where millions of crypto-native users already participate. This not only provides advertisers with exposure to a large, highly targeted audience but also gives creators viral tools to grow and monetize. Campaigns become an organic part of community interactions, where playing a game or using a bot is both entertainment and a way to engage and generate revenue for users and creators.

3. Game Server Plug-ins

Private servers for popular games like Minecraft, GTA V, and Roblox connect over 7 million daily players across 50,000+ servers, an audience that has been historically under-monetized. By using RGG’s plug-ins, server owners can turn advertising into in-game missions and interactive experiences. Players can complete branded quests, face campaign-related challenges, or unlock special items, all while earning RGG tokens. This creates a self-sustaining cycle where server owners earn revenue, advertisers gain organic engagement, and players enjoy their gameplay without interruption.

4. Web2 Embed (Iframe)

RGG also offers a simple plug-and-play solution for Web2 environments using an iframe. Any website can add the gamified ad engine, turning its traffic into an interactive economy. This tool allows businesses, creators, and community leaders to monetize their platforms immediately, while also rewarding audiences for their engagement. More importantly, it opens the possibility for large-scale B2B partnerships, where websites not only run campaigns but also share in the value generated. This creates significant growth potential by expanding the RGG ecosystem across the wider internet, well beyond the limits of Web3 gaming or Telegram groups.

Functionality – Wallet Holder / Player Perspective

The RGG Ad System puts players and wallet holders at the center of the ecosystem, making them active participants and beneficiaries instead of passive viewers of ads. By integrating ad engagement into gameplay and community interaction, the system creates more value for players while protecting privacy and autonomy.

Token Rewards Through Participation: Players earn RGG tokens by opting into and completing ad-driven missions. Whether it's exploring a sponsor’s in-game region, collecting special items, or watching creator-sponsored content, every interaction is rewarded transparently and automatically through smart contracts.

Decentralized Voting and Campaign Selection: Wallet holders play a vital governance role by voting on which ad campaigns are permitted in the ecosystem. This prevents spam or low-quality campaigns from entering and ensures that advertising stays relevant and respects community standards.

Creator-Led Campaigns and Sponsorships:

Many campaigns are run in partnership with streamers and creators. Players can support their favorite personalities by taking part in missions related to creator-branded ads. This strengthens the community connection and makes every interaction a way to directly support creators.

Privacy-Preserving Personalization:

Player behavior is never sold or exploited. Instead, wallet interactions and in-game activity help personalize offers in a decentralized way, without surveillance or invasive tracking. Players retain full control over what they engage with and when.

In-Game and Social Utility:

Tokens earned from ad interactions can be used for upgrades, cosmetics, or access to special events. The system isn’t just about earning, it’s about utilizing that value within a dynamic, creator-focused universe. This decentralized advertising experience transforms digital attention. Players are no longer just products; they’re partners, builders, and beneficiaries of the RGG ecosystem.